Creative Artworker task

TASK 1 - BRIEF

Life Rewards

And we have sign off!

Our creative team has developed a benefits brand, Life Rewards, for one of our clients. Life Rewards has been created to help the client’s employees understand, value and make full use of the range of benefits they receive simply for being part of the business.

Our client has a friendly, open, and relaxed work culture with a diverse workforce of more than 1,000 employees: 70% are office-based and 30% work remotely, with a broad age range.

Now that the branding is complete, we need to create an engaging suite of comms materials to ensure that no employee misses out on the benefits on offer to them.

The design team have created a Life Rewards Brand Toolkit which sets out how this identity should be applied across print and digital materials.

Click here to download the toolkit

TASK 1 - ACTIONS

Required assets

Using the Life Rewards Brand Toolkit as a guide, please produce the following set of finished artwork. Treat this as you would a live client brief — apply the brand consistently across every format while tailoring each piece to its channel:

  • Three email banners
  • One digital poster
  • Front cover and an inside spread for a benefits guide

More details on each deliverable can be found in the table below.

All deliverables should feel part of the same campaign — sharing a consistent message, tone and visual approach — while working correctly within the size and format of each channel.

You can download all of the Life Rewards assets and content for the requested deliverables below:

Click here to download the files

The Noto Sans typeface is available on Google Fonts and can be downloaded here.

Keep in mind these key objectives when creating the deliverables needed:

  • Increase the employee engagement levels
  • Ensure employees understand the benefits offering provided by the company
  • Encourage them to make the most of their benefits

Techincal spec.

Assets
Qty
Purpose
Size / Format
File TYPE
Email banner
3
For inclusion in internal benefits emails
600 x 200px / RGB
JPG / PNG
Digital poster
1
On-screen display, e.g. intranet, breakout-space screen
1080 x1920 / RGB
PDF or JPG
Benefits guide - front cover
1
Cover of the digital Life Rewards benefits guide
1920 x 1080 / RGB
PDF
Benefits guide - intro pages
2
Two pages from the guide
1920 x 1080 per page / RGB
PDF

Technical task

TASK 2 - TECHNICAL TASK

Artwork review

We have received some artwork from an external supplier that needs to be checked ahead of sending for print.

The document includes a number of errors that need to be rectified before it can be sent on to the printer.

Please review the artwork and prepare a list of suggestions to make print ready.

In addition, please also include any ways in which you would improve the build of the artwork to showcase best practice.

Click here to download the files

AI

Should you use AI in either of the tasks, please be prepared to discuss your thought process and share the prompts that were used.

Next steps...

Once you have completed the task, please submit your files by sending them to:

jason.house@mercer.com

Please submit your work at least two days prior to our next meeting so that we have time to review.

If you have any questions or would like to clarify anything about this brief then please get in touch.

We are really excited to meet with you again and discuss the task with you in more detail!

This brief and its content is private and confidential